Terms of Service

1. The agreement and our company

Advarde is a product of BURO OPS AS, a Norwegian private limited company with organisation number 832 405 612 ("Advarde", "we", "us", or "our"). Our contact address is Anna Hagmans Gate 3K, 1511 Moss, Norway. These Terms of Service govern our website, advertising management application, APIs, MCP connections, and related services (the "Service").

By creating an account, subscribing, or using the Service on behalf of a business, you agree to these Terms. "Customer" or "you" means the business or other organisation using the Service, or an individual using it for their trade or profession. If you act for an organisation, you confirm that you have authority to bind it. Authorised users must follow these Terms.

An order or separate agreement expressly accepted by both parties takes precedence for the matters it addresses. A data processing agreement takes precedence for processing personal data on your behalf. Our Privacy Policy explains how we handle personal data; acknowledging that notice is not consent to optional processing.

2. Business use and account responsibility

The Service is intended for business and professional use by people aged 18 or older who can enter into a binding agreement. It is not offered as a service for children. If mandatory consumer law applies despite this intended use, these Terms do not remove any rights that cannot lawfully be excluded.

Provide accurate registration and billing details and keep them current. Protect your password, recovery codes, API keys, and signed-in devices. Use individual accounts for team members and grant only the access they need. Tell us promptly if you suspect unauthorised access.

Workspace owners and administrators manage invitations, roles, connections, and billing. You are responsible for the users and clients you authorise and for ensuring that you have permission to connect each advertiser or client account. An agency must have appropriate authority from its clients. Responsibility for authorised use does not excuse a failure by Advarde to meet its own obligations.

3. What the Service provides

Advarde helps you connect advertising accounts, prepare and manage campaigns and creatives, review performance, manage team access, and use compatible AI assistants through MCP. Features can include campaign workbooks, conversion configuration, saved plans, reporting, and automation. Availability depends on your plan, configuration, connected account permissions, and the advertising provider.

Your subscription gives you a limited, non-exclusive, non-transferable right to access the Service for your business and authorised client work during the subscription term. Plan limits and any specific service commitments are stated when you order. No minimum uptime, support response time, or advertising result is promised unless separately agreed in writing.

We may maintain, fix, or develop the Service. We will give reasonable advance notice of a material reduction to a paid core feature where practicable. If we permanently remove a material paid function and cannot provide a reasonable equivalent, you may end the affected subscription and request a proportionate refund of prepaid unused fees.

4. Advertising decisions, authorisation, and spend

You control your advertising strategy, content, audiences, bids, budgets, schedules, and account permissions. Review the account, proposed changes, currency, amounts, and campaign status before approving a change or enabling an automation policy. You must have authority to approve the advertising spend involved.

A reviewed action, saved launch plan, or enabled automation policy authorises the actions within its approved scope. Automatic policies and scheduled work can run without you being online. You are responsible for monitoring their settings and results and for disabling them when no longer wanted.

Starting or changing an active campaign can incur charges from the advertising provider. Advarde subscription fees do not include advertising spend, provider fees, or AI client subscriptions. Advertising charges are governed by your agreement with the relevant provider.

Review screens, paused creation defaults, and configured budget limits help control changes, but they are not a guarantee of total account spend. A limit on a proposed budget does not necessarily cap cumulative spend, multiple campaigns, or changes made elsewhere. Network delays, provider processing, or an action already dispatched can affect when a pause or revocation takes effect. Check uncertain results in the provider's account before repeating an action.

Disconnecting an account, revoking an AI client, cancelling a subscription, or closing Advarde does not itself stop campaigns already running with an advertising provider. Pause or end those campaigns with the provider if you want advertising charges to stop. Some provider actions, including archiving, may be irreversible.

5. Third-party services and AI clients

Advarde is independent of OpenAI and other advertising and AI providers. It is not endorsed by, affiliated with, or a representative of OpenAI, Inc. Provider trademarks belong to their respective owners. You need your own valid provider accounts and must comply with their terms, advertising policies, eligibility requirements, and usage restrictions.

When you connect an AI assistant or another MCP client, you authorise it to request information and perform actions within the permissions you grant. Its provider may receive and retain the tool inputs, results, and other information you share under its own terms and privacy settings. Configure human confirmation and access permissions appropriately and revoke access when it is no longer needed.

AI suggestions, forecasts, comparisons, and reports may be incomplete, inaccurate, or out of date. Review them before relying on them. You remain responsible for the decisions you approve. Advarde does not guarantee ad approval, delivery, conversions, revenue, or return on spend.

Third parties control their own services. Their outages, API changes, access restrictions, and account decisions may affect features. We will take reasonable steps to address integration issues within our control, but cannot require a provider to grant or retain access.

6. Plans, payment, and renewal

The plan, price, currency, billing interval, applicable taxes, and any trial or discount are shown at checkout or in your agreed order. You authorise recurring charges through our payment provider, Stripe, for the subscription you select. Unless stated otherwise, subscription fees are charged in advance and renew automatically at the disclosed interval until cancelled.

Keep a valid payment method and accurate tax information on file. You are responsible for applicable taxes shown on your invoice, other than taxes on our own income. Advertising spend and third-party services are charged separately. A trial provides only the access and duration displayed when it starts; a paid recurring subscription requires the checkout or other payment authorisation presented to you.

Any immediate charge, credit, proration, and effective date for a plan change will be shown before you confirm it. After a downgrade, existing seats and connected accounts are retained, but additions may be blocked until you are within the new plan limits. Other features and usage limits follow the new plan.

We may retry failed payments and restrict paid access if payment remains overdue, after notifying you where practicable. Please contact us promptly about billing errors. We will correct verified errors; this does not limit your rights to dispute an unauthorised charge.

We will notify you of an increase in recurring subscription fees at least 30 days before it takes effect. The increase applies no earlier than a renewal after that notice period. You may cancel before it applies. Changes to taxes may take effect when required by law.

7. Cancellation and refunds

You can cancel renewal using the subscription controls in Billing. If you cannot access those controls, contact us using the details below. Unless your order says otherwise, cancellation takes effect at the end of the paid billing period, and you retain the access included in that period until then.

Except where these Terms, an agreed order, or mandatory law provide otherwise, fees for a started subscription period are not refundable. This does not affect refunds for incorrect charges, our material breach that we fail to remedy, or prepaid unused service that we discontinue.

Cancelling a subscription is separate from requesting deletion of an account or workspace. Export information you need and review active campaigns and automations before your access ends. We cannot refund advertising spend or charges collected by a third-party provider.

8. Acceptable use

You must use the Service lawfully and within the permissions granted to you. In particular, you must not:

• Upload or promote unlawful, fraudulent, misleading, infringing, or malicious material, or violate an advertising provider's policies.
• Connect accounts, collect information, or process personal data without appropriate authority and a lawful basis.
• Submit unnecessary sensitive personal data, payment-card details, passwords, or private credentials in campaign text, reports, support messages, or AI prompts. Use the designated secure connection fields for supported credentials.
• Bypass access controls, plan limits, approval requirements, rate limits, or security measures; introduce malware; or interfere with the Service or other customers.
• Attempt to access another workspace's data, sell or share access credentials, or resell the Service itself without our written agreement. Providing authorised advertising services to your clients is permitted.
• Copy, reverse engineer, or extract the Service's software except to the extent mandatory law permits, or use it to infringe intellectual property or confidentiality rights.

Responsible security research must avoid accessing other customers' information or disrupting live services. Report a suspected vulnerability privately using our contact details.

9. Your content and permissions

You retain ownership of the campaigns, creatives, files, reports, and other content you provide ("Customer Content"). You give us permission to host, copy, process, display, and transmit that content only as needed to provide, secure, support, and maintain the Service, carry out your instructions, and comply with law.

You confirm that you have the rights needed for this use, including rights to images, trademarks, ad copy, audience information, and client materials. You are responsible for the accuracy and lawfulness of your content and for notices and consents required for tracking, audiences, or conversion data. Hashing an identifier does not automatically make it anonymous or remove these responsibilities.

We may remove or restrict content where reasonably necessary to comply with law, enforce these Terms, or protect people and the Service. We will explain the reason when legally permitted and reasonably practicable. We do not acquire ownership of your content or permission to use your brand in public marketing through these Terms.

10. Personal data and confidentiality

Each party must comply with data protection law applicable to it. We act as controller for personal data used to operate our relationship with account holders, visitors, and business contacts, as described in the Privacy Policy. Where we process personal data in Customer Content solely on your instructions, you act as controller, or as a processor authorised by your client, and we act as processor or subprocessor.

Where required by Article 28 of the GDPR, a data processing agreement must be agreed before you use the Service to have us process that personal data on your behalf. Contact us to arrange the applicable agreement and processing details. These Terms and the Privacy Policy do not replace that agreement.

Each party will protect the other's non-public business information with reasonable care, use it only to perform this agreement, and disclose it only to people and service providers who need it for that purpose and are bound by appropriate confidentiality obligations. This does not cover information independently developed, lawfully received without restriction, or publicly available without a breach.

A party may disclose information when legally required, limiting the disclosure where practicable and notifying the other party when permitted. Confidentiality duties continue after termination for as long as the information remains confidential.

11. Our intellectual property and feedback

We and our licensors retain the rights in Advarde's software, design, documentation, branding, and other Service materials. Except for the access rights expressly granted here, these Terms do not transfer those rights to you. Third-party and open-source components remain subject to their applicable licences.

If you voluntarily provide suggestions about the Service, we may use them to improve it without payment or attribution. This permission does not include your confidential information or Customer Content.

12. Suspension and termination

We may restrict or suspend access when reasonably necessary to address a security risk, unlawful use, a material breach, unpaid fees, or a binding legal or provider requirement. We will limit the restriction to what is reasonably necessary and give notice and an opportunity to resolve the issue where doing so is safe and lawful.

Either party may terminate for a material breach that the other party does not remedy within 30 days after written notice. Immediate termination is permitted for a breach that cannot be remedied or where continued performance would be unlawful. You may also end your subscription under the cancellation section.

If we discontinue your paid Service for our convenience, we will provide at least 30 days' notice where practicable and refund prepaid fees for the unused period. If you terminate for our unremedied material breach, you may request the same proportionate refund.

When access ends, your right to use the affected Service ends. Contact us about retrieving or deleting remaining data. Retention is governed by the Privacy Policy, any data processing agreement, and legal obligations; termination does not guarantee indefinite storage. Accrued payment obligations and provisions that by their nature continue, including confidentiality, ownership, liability, and disputes, survive termination.

13. Service standards and limitations

We will provide the Service with reasonable care and skill. You should promptly report problems so that we can investigate and, where within our responsibility, correct them. Unless expressly agreed, the Service is provided on an "as available" basis without a promise that it will be uninterrupted, error-free, or suitable for every particular purpose.

Backup and recovery measures support service continuity. A particular backup frequency, retention period, maximum data loss or restoration time is a contractual commitment only where expressly agreed in the applicable service or data processing agreement. This does not limit our obligations under applicable data protection law. Internal security tests and compliance preparation are not an independent SOC 2 report or ISO 27001 certification.

Preview or experimental features may change or be withdrawn and may be less reliable than established features. Use them with appropriate review. Reports can be affected by provider reporting delays, attribution models, missing events, and incomplete data. They do not replace the provider's billing records or your own financial records.

Nothing in this section excludes an obligation, warranty, or remedy that applicable law does not allow us to exclude.

14. Liability

Subject to the exceptions below and to the extent permitted by law, neither party is liable to the other for indirect or consequential loss, including lost profits, lost business opportunities, or loss of anticipated savings arising from this agreement.

Each party's total aggregate liability arising out of or relating to this agreement in any 12-month period is limited to the greater of NOK 10,000 and the subscription fees paid or payable by you for the affected Service during the 12 months preceding the event giving rise to the claim. Advertising spend paid to a provider is not a subscription fee.

These exclusions and caps do not apply to fraud, wilful misconduct, gross negligence, death or personal injury caused by negligence, your obligation to pay properly due fees, or liability that cannot lawfully be limited. They do not restrict a person's statutory data protection rights, compensation rights under the GDPR, or a supervisory authority's powers.

Each party must take reasonable steps to limit its losses. You are responsible for advertising costs you authorise, but this does not exclude our liability for a breach by us, subject to the lawful limits in this section.

15. Events beyond control and other provisions

Neither party is responsible for delay caused by an event beyond its reasonable control, such as a natural disaster, war, widespread network failure, or government action, provided it takes reasonable steps to reduce the impact and resumes performance when possible. This does not excuse fees already due or obligations that remain capable of performance. If the event prevents material performance for more than 30 days, either party may terminate the affected Service and you may request a refund of prepaid unused fees.

You may not transfer this agreement without our written consent, which we will not unreasonably withhold. We may transfer it in connection with a merger, reorganisation, or sale of the relevant business, provided the successor assumes our obligations and your rights are not materially reduced. We will notify you of such a transfer.

If a provision is unenforceable, it will be limited to the extent necessary and the rest of the agreement remains effective. A delay in enforcing a right is not a waiver. These Terms and any expressly agreed order or additional agreement form the agreement for the Service; they do not create a partnership, employment relationship, or agency between us.

16. Changes to these Terms

We may update these Terms to reflect changes to the Service, our business, or legal requirements. We will publish the updated text and effective date. For a material change affecting an existing subscription, we will notify you through the Service or your account email at least 30 days before it applies, unless a shorter period is necessary to comply with law or address an urgent security issue.

You may cancel before a material change takes effect. If a change materially disadvantages you during a prepaid term and you choose to end the affected Service before the change applies, you may request a proportionate refund of the unused prepaid period. Continued use after the effective date constitutes acceptance to the extent permitted by law; we will seek express agreement where required. Changes do not apply retroactively to an existing dispute.

17. Governing law and disputes

Norwegian law governs these Terms, excluding its conflict-of-law rules. Please contact us first so we can try to resolve a concern in good faith. If a business dispute cannot be resolved, it will be brought before the ordinary Norwegian courts with jurisdiction at our registered business seat, unless mandatory law requires otherwise.

Nothing prevents a party from seeking urgent court relief or an individual from contacting a data protection authority. Any mandatory consumer protections, applicable rights under the law of a consumer's habitual residence, and mandatory rights to bring proceedings in another court remain unaffected.

18. Contact and notices

For questions about these Terms, billing disputes, account closure, or formal notices, contact BURO OPS AS at the address below. Include your account email or workspace name so we can identify the relevant relationship. Do not send passwords, API keys, or full payment-card details.

We send contractual and service notices to your account email or through the Service. Keep your account contact details up to date.